It all began in one garden
Founder Emily spent her childhood in her grandmother’s courtyard garden in a small riverside town — camellias in spring, gardenias in summer, osmanthus in autumn, and plum blossoms in winter. “Flowers have their seasons,” her grandmother would say. “And so do people. Take good care of yourself when the time is right.”
In 2016, with a degree in botany, Emily turned that memory into a mission — using modern science to bottle the gentleness of a garden. Hanazono® was born.
“Hanazono” is the Japanese word for “flower garden.” We believe skincare is not about fighting time, but about tending your skin the way you would a garden — patiently, gently, in rhythm with nature.
Our Philosophy
🌿 Botanical First
92% of our products use natural-origin ingredients, sourced directly from highland farms for purity and freshness.
🐰 Cruelty-Free
None of our products are tested on animals. We validate with in-vitro cell models and 3D skin testing, and we are Leaping Bunny certified.
♻️ Sustainable Beauty
Recyclable glass bottles and FSC-certified paper. Since 2024 we have reduced packaging plastic by 63% — and we keep moving toward zero waste.
Milestones
2016 — The first Hanazono cream sold out in three months, earning our first 1,000 customers.
2018 — Our own 3,000㎡ research lab opened with a 12-person formulation team, starting botanical fermentation research.
2020 — Achieved Leaping Bunny cruelty-free certification across the full line.
2022 — Surpassed one million customers; the Classic Cologne became our breakthrough best seller.
2024 — Cut packaging plastic by 63% and launched an empty-bottle recycling program with points for customers.
2025 — A new chapter: our global online store opens at mobilexsale.com.